How to score

Give yourself 2 points when the statement is consistently true, 1 point when it is partly true, and 0 points when it is unknown or false.

01
Public access
Priority pages return useful 200 HTML without a login, challenge or client-only content dependency.
02
Crawler policy
Robots, page-level directives and the CDN deliberately allow the search crawlers you want.
03
Discovery
Priority pages have crawlable internal links, correct canonicals and an accurate XML sitemap.
04
Direct answers
Pages state definitions, facts, comparisons and limitations clearly, with the important answer visible early.
05
Original value
Your site publishes first-hand expertise, data, methods or decision guidance that generic summaries do not.
06
Entity consistency
Name, category, descriptions, product facts and other core information agree across reputable sources.
07
Independent corroboration
Relevant third parties discuss or validate your product, expertise or claims.
08
Prompt map
You maintain a prioritized list of real questions by audience, intent and buying stage.
09
Repeatable measurement
You rerun a stable sample across relevant engines and track mentions, citations, accuracy and competitors.
10
Business attribution
You can identify AI referrals or otherwise connect visibility changes to qualified outcomes.

0–5 · Blocked

Resolve access, discovery and basic information problems before investing heavily in content volume or outreach.

6–10 · Fragmented

Some pieces exist, but measurement and execution are not connected. Start with technical checks and a prompt/source audit.

11–15 · Competitive

Your foundation is credible. Diagnose where specific competitors or sources win and ship focused improvements.

16–20 · Systematic

You have a repeatable program. Improve evidence, authority and connection to business outcomes.

Want an observed score instead?

An audit tests actual prompts, citations, sources and technical responses rather than relying on self-reporting.